Currently more and more companies are interest in the well-known Inbound Marketing because of its intelligent methodology. However, to achieve true success, it is necessary to fully understand how this process works. In this post we will explain how the 5 phases of the inbound marketing strategy work, so that you understand how it works in each one of them. Also known as Attraction Marketing, Inbound Marketing differs from the traditional marketing concept (outbound marketing), where companies draw people’s attention trying to sell a product, and is now based on the pillars of Digital Marketing: SEO, Content Marketing and Strategies in Digital Channels. With inbound, people are looking for your business, not the other way around.This step is aim at attracting your target audience to your company’s channels.
It is precisely the attraction of these specific
People that is the biggest challenge of this phase. For this, it is necessary to implement some strategies that will help you to capture this audience. Content marketing Produce effectively relevant content that somehow helps your potential customers. Thus, you will attract more visits to your platforms. If you can provide what your persona is Job Seekers Phone Numbers List looking for, it will bring more interested people who will benefit from your product. blog To bring your audience closer, you will need a channel where they will find what they are looking for. For this reason, websites are fundamental in their strategy. IF THE SEO is directly link to the blog, because to attract people you ne to be found, and to be found there is nothing better than appearing among the first searches on Google. And SEO are techniques that will make your blog posts stay at the top of Google searches, in addition to certifying the quality of publications.
Social media In addition to websites
Social networks also play an important role in attracting your personas. Through them you can release interesting content in a more dynamic and attractive way. So that more people are reach and led to your profile. In addition, they are also part of the capture and relationship phases. Campaigns In addition to what has already been presented, ads are also great sources of attracting potential new customers. Campaigns made Gulf Email List at specific times will be able to attract your persona and help them. With any problems or questions they have at that time. After attracting interested people, it’s time to turn them into leads. That is, it is time to collect the contact details of. That person to start the relationship with the possible future client. And for that it is necessary to use the following resources. Landing pages They are pages creat in order to capture the person’s data . These pages need to be very well structured and analyzed so that the conversion rate is high.