Medical marketing differs from other types of marketing by having a well-defined advertising code of ethics. It is through this Code of Medical Ethics that agencies such as Pipe. Specialized in medical marketing, support each other when producing content. To help you make no mistake in medical marketing, we’ve summarized, topic by topic. What CFM does in terms of advertising in this area. Watch: the Power of Inbound Marketing It’s Forbidden In the Code of Medical Ethics, in the part related to advertising. What we have is a list of online activities that are prohibited for professionals in the area. In this sense, this is yet another list of what not to do when producing medical marketing. The Code is separated into seven articles plus a single paragraph.
Prohibition of broadcasting medical subjects
In the mass media without having a real educational objective for the population It is not allowed to use medicine in a sensational way. Promising miraculous results, for example. Prohibition of the dissemination of research results Chinese Europe Phone Number List that have not yet been approved by the CFM. Use titles (Master, Doctor, etc.) without due recognition from CFM. Appearing in advertisements for the sale of a product (using the image of a doctor) Practicing plagiarism of illustrations or ideas. Art. It is mandatory, in any advertising art, the full name of the professional.
The state in which he is registered
And RQE when citing a specialty. Single Paragraph Here, the Code of Medical Ethics points to the need for the same items mentioned in in advertisements in health establishments. IN SUMMARY The Code of Medical Ethics works so that Gulf Email List marketing done on top of an office, for example, does not promise impossible and illusory results. In addition, it also protects the patient from falling into the traps of false professionals. Medical marketing should aim to provide relevant educational material for the general population, always with a commitment to the veracity of the facts. In this sense, look for reliable sources. Such as scientific journals and periodicals.