Product performance matters when it comes to search rankings. As your product gets more clicks and valid page views, positive performance will be reflected in your search rankings. While Lazada has no control over how many people visit your page or indicate interest through clicks, Lazada can help you influence that through the Seller Preferences enhancement mechanism.
Factors Influencing Lazada Algorithm Search Ranking
See below for the factors that affect Lazada search ranking:
While most of these factors place an emphasis on multiple tactics such as proper use of keywords, categorization, branding, conversion rates, and the like, they are all very important for product visibility which is basically what Preferred Sellers are programmed to do.
Combining organic search tactics with Lazada Seller Picks will increase the conversion potential of your overall marketing strategy.
Lazada Seller Picks can do most of the work when it comes to product enhancements. In the meantime, if you want to expand your efficiency rankings in terms of competitor tracking, AB Testing, CRO, SEO and product listing optimization, contact Split Dragon today and see how our marketing automation software can step up the job for you.