What to post on LinkedIn as a company? Tips for publishing content on LinkedIn with Strategy. LinkedIn is the social network for professionals par excellence. It is the place for B2B businesses, and the vast majority of users who use it are there for a common reason: Job. It can be an active search for employment, clients, business opportunities… The problem comes when it is only used for this, and we forget that at the end of the day that is what it is, a social network. And this means sharing content frequently. If you are in that situation and you, like many, don’t know what to post on LinkedIn as a company, keep reading.
Why is it important to make company posts on LinkedIn
Why is it important to make company posts on LinkedIn. LinkedIn currently has more than 738 million users , of which 260 million are active each month. However, only 3 million publish content weekly. It is an amount less than 1% of email leads monthly users. And why does this happen. From what I told you at the beginning of the post that the vast majority enter the professional network with one objective: to look for a job, offer it or do business.
Promotion of your products or services
Promotion of your products or services. What else can you post on LinkedIn. Your products or services. You can make publications in which you directly show what you sell. But be careful, remember that you have to vary. It is not about constantly selling cold doors. A very common mistake in companies that use social networks is to publish posts dedicated to selling only. Show your products Gulf Email List or services, do unboxing, put offers and discounts… And that is tiring. Especially when the potential customer is not ready to buy or does not trust the brand enough. That is why it is so important to vary the content and raise awareness little by little. Here you have an example of the Stradivarius brand, from the Inditex company.