With the sunlight streaming in through the window, I jump out of bed, sip a freshly brewed chai latte, and focus my attention on my 212 unread emails.
Email marketing is still alive and kicking.
In fact, 81% of B2B marketers create content in the form of email newsletters.
So, it’s no secret that email is one of the most powerful ways to nurture leads, but it requires a different approach, especially for B2B.
Just as every blog must be carefully curated, every business email sequence must be thoroughly strategic.
Learn the best B2B email marketing practices to focus on in 2022 and beyond.
B2b and B2c Email Marketing What’s the Difference
What is B2B email marketing is sending email campaigns to businesses or professionals rather than Ws Database individual customers or consumers.
So why is email marketing important in the B2B industry?
In particular, they
A great way to say on a regular basis, “Hey, I have something cool that your business might like.”
A simple way to measure ROI.
Conversion rates are typically higher because your subscribers have already put in the extra effort to get on your list.
Now let’s distinguish between B2B email marketing and B2C email marketing.
B2B and B2C Email Marketing: What’s the Difference?
Let’s look at an analogy between B2B and B2C email marketing…
B2C email marketing is like finding someone on a dating app like Bumble or Tinder.
B2b Email Marketing Best Practices Personalization
Personalization, personalization, personalization! Clapping emoticon !
2022 will be the year of content personalization. Because let’s be honest, no one wants to hear “How are you?”
From audience segmentation to subject line optimization, you Gulf Email List can tailor your emails in a variety of ways to give them some personality.
Content Personalization
B2B marketing often has a bad reputation for being impersonal. So treat your recipients like individuals and not just subscriber numbers on your list.
Here’s how: Use a name like ‘We Are Women Owned’ in your email:
Swipe to see what you’re looking for and get straight to the point.
B2B takes a little longer. B2B email marketing is like finding a cute girl or guy in a bar and courting them for months.