Serving salads makes us a cheaper or more expensive airline. If the answer was more expensive the idea was not taken forward. And now comes an important point. Many might think that the customer experience suffers and the flight is not as comfortable when there is no salad or other food on offer. But if the airline had started serving salads they wouldnt have followed their strategy. Little by little they would have accepted other requests and returned to being a completely identical operator with other airlines without any
Distinguishing factors
So a good strategy is choosing which battles you want to win and which you can safely lose. This same idea should also be applied to the marketing strategy. Case example: The theme of the marketing b2b email list strategy is ease and comfort We created a marketing strategy for a B2C company in which we described buyer personas brightened the brands look and created a new value proposition. The company operates in an industry that is a typical compulsory evil industry i.e. customers dont actually rush to shop but rather do it out
Necessity The company was
Also aware of this and had started to change its operating models so that working with them would be as easy as possible. They had also created new technological solutions that made the Gulf Email List customers purchase process and service usage easier. We chose as the theme of the marketing strategy that we must emphasize ease and comfort in all our marketing AND tie it to the companys distinguishing factors. That is how the differentiating factors and competitive advantages of the company in question enable ease and