A week in advance, the date was put on the table: Halloween. The initial idea responded to a specific objective. The Automated impact. Remember to emphasize the o and be careful with the p, which tends to spit . Impact . It’s not that we had too many expectations either. We had to do something, yes. But hey, let’s not mess around… What can we get? We smile at the same time, 200 km away, prepared for the typical “storm of ideation”. What do we do? How do we set it up? 4 hours later everything was ready. As they say, we could die in peace that Halloween was coming out . And boy did it come out. And boy did she rock… Do you want to know what’s behind the Streamloots Halloween campaign ? Come on, we’ll tell you.
The idea as such was very simple
Even to execute manually: we had a lot category email list of discount coupons that we wanted to release throughout the day through publications on social networks. The coupons would be limited to a few uses so anyone who wanted to redeem them would have to hurry before other people took them away. We strengthened the feeling of scarcity and urgency a little. But, as Vicent pointed out, leaving it there was a bit boring . We wanted a little more fun, we wanted a little mystery, we wanted trick or treating. There would be heavily discounted coupons and non-existent coupons. We would release them randomly so that they would be taken by whoever was most active and attentive… Awarded! Come on, what do we need? Shall we make a plan? We better leave it ready .
The Automated How to automate the
Eelease of coupons: the synergy Gulf Email List between tools and the economy of time Although we accept that there are many points where we cannot achieve it, if there is something that we do not like at all, it is the loss of control. Leave things to chance. Throughout my experience I have understood that the best time to finish the tasks related to an idea is right at the moment when that idea is flowing in your heart. When you feel the excitement of what you are thinking running through your veins… And I have also understood that it is very easy for the planets to align to hump you.
Condition you or make it difficult for you to execute an idea, no matter how simple it may seem . Therefore, when it comes to “campaigns” in which time plays such an important role, as is the case with single-day campaigns (Halloween, Black Friday, my birthday, etc.), everything is prepared, tested and automated in advance can make the difference between spending that day putting out fires and surviving and spending it proactively interacting with what that campaign is generating.